Ecommerce SEO And Traditional SEO: Which Way To Go For Online Store?

Without proper SEO service, it can become difficult for your eCommerce store to gain more attention. But, not many have the proper knowledge of framing accurate eCommerce SEO strategy. Traditional SEO and eCommerce SEO has a huge difference. So, if you are not aware of the same, then we are here to help you with a detailed guide on how eCommerce and traditional SEO are different. Let’s assess the difference and move ahead with complete clarity. 

What is eCommerce SEO?

When it comes to eCommerce SEO, it is basically a service that works with the objective of improving visibility. With the help of the respective service you can get benefited from qualified traffic to your online stores through organic search results. 

Compared to traditional SEO, eCommerce SEO has some unique considerations due to the nature of online shopping websites. Some key differences between traditional SEO and eCommerce SEO include:

• Product pages: eCommerce sites have individual pages for each product, requiring unique titles, descriptions, and keywords optimized for long-tail searches.
• Category pages: In addition to products, optimizing category pages that group similar items is important for navigability and sales.
• Dynamic content: Information like prices and availability can change frequently, so crawlers need updated information from dynamic URLs.
• Structured data: eCommerce sites benefit greatly from adding schema like product, breadcrumb, and local business data to enhance rich search results.
• Speed: Site speed is extremely important for conversions, so performance optimization is a top priority for eCommerce sites.
• User experience: SEO strategies must consider aspects like one-page checkouts and easy filtering/browsing that enhance the customer journey.

Technical SEO Considerations for Ecommerce

Several technical SEO best practices are especially important for online stores:

• Crawl Budget Management

Dynamic eCommerce sites can have thousands of constantly updating product pages that need to be crawled and indexed regularly. Managing the crawl budget well ensures bots have adequate resources without overloading the site.

• URL Structure

Using descriptive, clean URLs with relevant keywords and category/product IDs allows for proper indexing of all pages. Parameterized, duplicate, and direct product URLs should be avoided.

• Page Speed Optimization

Most e-commerce customers abandon slow-loading sites, so optimizing images, JavaScript, caching, etc., is critical. Aim for under 2-second page speeds on all device types.

• Schema Implementation

Implementing schema.org’s product, breadcrumb lists, and local business data helps search engines understand the site structure and present enhanced, rich results.

• HTTP to HTTPS Migration

HTTPS ensures secure user experiences, and some search engines may boost HTTPS-enabled sites in rankings. Maintaining HTTPS sitewide is recommended.

• Mobile-Friendliness

As mobile shopping increases, the site must provide optimized layout, interactions, and performance on mobile browsers and apps for positive user experiences.

• Redirect Management

Proper 301 redirects ensure smooth transitions of URLs during site changes without losing any link juice or rankings.

Adhering to these technical best practices helps online stores achieve search-friendly structures and functionality.

Final Thoughts

These aspects show how traditional and eCommerce SEO is different from each other. For busy e-commerce operators, outsourcing SEO to reputed agencies takes the pressure off the internal team while driving growth through proven best practices. Considered an indispensable investment for online business success. If you are looking for eCommerce SEO experts to help you with the same, then you can always knock on the doors of SeedCart and get all the support.