Mastering SEO Migration Transitioning to a Headless Shopify Store

Never in history has the concept of eCommerce been more active. Customers are becoming more tech-savvy, customer acquisition costs are rising, and the need for creating personalized purchasing experiences is growing. Even while your Shopify Plus developers can manage most of these things, if your business is expanding quickly, it’s not enough. The built-in Shopify capabilities might not be enough to help you reach more customers, boost conversions, and constantly bring in new online interactions. In this case, headless commerce, also known as headless Shopify, is useful.

What’s the Process for Headless Shopify?

Headless The front end and the backend of Shopify are two separate components. And the API, or application program interface, is what connects these two components (the head and the body). It essentially involves the interchange of data between the database or back-end and the presentation layer (front-end). Your back end, which holds and handles the content you want to communicate with your clients, can be built using any of the following technologies with the help of Shopify experts.

• Content Management System (CMS)
• Customer Relationship Management (CRM)
• Digital Experiences Platform (DXP)
• Progressive Web App (PWA)

The positive aspect is that Headless Commerce features are incorporated into Shopify. So it may be simple to convert Shopify-powered web pages into more responsive headless commerce businesses.

Migration Checklists for SEO

Here are some things to bear in mind before, during, and following your migration to your eCommerce store with the assistance of Shopify development company.

• Obstruct access to production environments by search engine crawlers
• No index, no allow, and prohibited in the robots.txt file are the second-best options.
• Identify the SEO migration factors – What will change, exactly?
• Will a new CMS or domain change result in the development of new URLs?
• Identify the appropriate placement for these pages on the current website.
• Will there be a transfer of all content?
• A robust 301 redirect plan is required because there is a chance that the site could lose the pages that are bringing in visitors.
• Will the site’s architecture change?
• By modifying the primary navigation, deleting footers, removing important links from the front page, etc., you can prevent important internal pages from losing their link authority. Use Google Search Console (GSC) to find out how internal links between pages are set up.
• Will the servers be changed?
• Changing servers might pose problems during a website migration, even if it’s typically not a factor—especially if it’s not as stable as you assumed.
• Don’t alter your text, including H1 and title tags.

Everything should remain unchanged, except for adding new pages and deleting old ones. By delaying these two actions, you lower the number of potential factors that could result in a decline in rankings and traffic. A server switch can be made before or after the website transfer, and content can always be added afterward.

Why Switch to Shopify?

Shopify Plus Agency is the industry pioneer in assisting independent e-commerce businesses to expand and develop their business according to their terms. It gives retailers greater control over their business and marketing than services like Amazon. Recently, they welcomed on board several major companies including French Connection and Hello Fresh. It’s a comprehensive and appealing platform for growing your business, with an endless variety of apps and accessibility to Shopify advertising professionals and Shopify Plus developers.

Personalization and globalization should be improved:

With headless commerce, businesses can deliver content to clients wherever they want to, gathering information about their purchasing patterns from previous transactions and using it to personalize their experiences going forward. Additionally, the ability to control different stores from a single interface with a headless store makes internationalization simpler.