Can anybody tell how shopify apps help me in my shopify store
In recent years, there has been an increase in the number of people starting an online store. Thanks to Shopify, opening a store and launching it in an instant has become easier than ever. Moreover, people have started relying on online stores even more after the lockdown which is good news for online store owners as they have an opportunity to reach an increased number of potential customers. Although Shopify is a prominent and effective platform for online store owners in itself, it cannot be denied that Shopify apps play an integral part in maximizing the efficiency and benefits one can gain through Shopify. However, relying on a shopify Plus agency can help store owners to make the best use of the apps as the agencies have a team of professionals who have a deep understanding of Shopify and the apps.
What is a Shopify app?
A Shopify app refers to an e-commerce application that offers a host of solutions and services for online store owners that can help them improve the functioning of their online store as well as enable them to deliver a better customer experience. Different apps are developed to perform different functions and some of them are free while some are paid. If you are an e-commerce store owner, Shopify apps can offer various benefits. They can help you manage customer service, market your online store, manage reviews, increase conversion rates, optimize your store, fulfillment of orders, and they also help you in upselling and cross-selling.
Why should you use Shopify apps for your Shopify store?
If you own a Shopify store, using some handy apps can be helpful as they will help you enhance the performance of your store and increase your sales as well.
1. Saves time and money
When you integrate your store with apps, you can save a lot of time as apps eliminate the need to update data from one app to another manually which can be a tedious and time-consuming process. Moreover, it also requires more resources and financial expenses which can be a challenge if you are running a store with limited staff.
Customer relationship management is extremely crucial when you are running an online store because you have to remember that you will be running a store in a sphere where several other stores may sell the same products as you. Hence, if you are not offering a good customer experience and selling products that add value to their lives, you may be behind them.
Using a CRM app for instance can help you to enhance your store’s customer experience as the tool will enable customers to browse different products. It will allow your store to add different payment methods and shipping methods that can enable the customers to receive their orders without any hassle. Moreover, a powerful app can help you to automate repetitive tasks which can save a lot of your money and time. As a result, you can drive your focus on other areas of the store. Hiring a shopify Plus developers can help you to use these apps more efficiently.
2. Better insights
Apps give you access to your store’s data as well as give you insight into customer behavior. You can get information about customer sales, leads, payments, and more in real-time and this can help you develop more effective strategies for your store. Through this data, you can increase your store’s sales as you can strive to drive your target audience to your store.
When you integrate your store with an app that helps you gather data about your store, you can reduce a lot of errors and minimize losses. Moreover, when you use such apps, you never know when you will come across some valuable and significant data that may bring a great difference to the functioning of your store.
Accessing data is also helpful for your store since it will make you aware of the preferences of your customers. This allows you to create products according to their liking and this can increase your conversion rates to a great extent. When your store is more customer-centric, you will automatically be able to drive in more customers and potential converts to your store.
3. Reduces errors
Once you launch an online store, you will realize that as a store owner, you have to manage a lot of tasks simultaneously and this can take a toll on you. Particularly when it comes to manual data entry, the task can get repetitive, mundane, and tiresome and this can lead to some errors. This is tedious for your workforce as well because they may find it boring to do the same task time and again.
With a good Shopify app, you can reduce errors and you can also track details properly. When there are errors, fixing them may be time-consuming, and worst of all, it results in a poor customer experience and this can lead you to lose conversions.
To make sure your store can deliver customer satisfaction, you can hire a Shopify Plus agency as they can integrate the app with your store efficiently so that all manual repetitive tasks can be automated. For instance, if customers are getting the same email time and again about a product, they may lose interest in your store entirely and may unsubscribe from your emails as well. An app can avoid this occurrence by sending emails that are relevant to your store and the customer as well. They can also create better campaigns for your store that can help you drive more customers to your store.
A good thing about Shopify apps is that you can have control over the integrations. You can use the apps that you think are required to maximize the performance of your online store.
What are the things you need to remember when you are looking for a Shopify app?
Multiple Shopify apps can help you grow your online store regardless of whether it is a new or an established store. However, the multitude of apps can baffle you and it may be challenging for you to decide which app you should invest in. Therefore, here are some tips you can consider when you are looking for a Shopify app.
1. Support level
One of the main things you should consider when you are looking for an app to manage your Shopify store is the level of support that the app offers. This is because the main purpose of the app is to assist you with running and managing the store. Hence, if they are unable to do the same efficiently, there is no point in using the app. Consider how long they take to respond to your queries, if they have good customer support, and if they give you a free trial before you pay for their services. This will help you make a better choice when you are feeling confused given the plethora of options. A shopify development agency can also come in handy for helping you choose an apt app for your store.
2. Read the reviews and ratings
Relying on an app without reading the reviews and going through its ratings can be one of the biggest errors you can make when you are choosing an app. The reviews and ratings are submitted by users who have already used the app and hence, they will be able to speak from experience which means that you can get an honest detail about the app. You will gain a lot of knowledge about the functionality and the efficiency of the app.
Some Shopify apps are free while some come with a price. However, if you want some exclusive and premium features, making a little investment in paid apps is recommended as you will get more personalized support and better features too. Before you choose an app, it is always recommended to compare the features and prices of different apps to see which app is offering better services at a better price. This can help you choose an app that suits your needs and your budget as well.
4. Free trial
Reading the reviews is essential and it does give you adequate information about whether you should use the app or not but if you want a more personalized experience, it is always better to look for apps that offer a free trial so that you can have a personal understanding of whether the app is fit for your store or not.
Lastly, it is extremely critical to ensure that the app you are using can be integrated with Shopify easily and this is a no-brainer. Apps that integrate with ease allowing you to track sales, sync customer data easily, run offers, and do more. Therefore, make sure you consider this point too.
Choosing a good Shopify app to improve your store is essential but to ensure that you utilize the app to its full potential, hiring a shopify development agency who knows how to use the app effectively is equally essential.