Creating a Winning Influencer Marketing Strategy for Magento Merchants
Influencer marketing is immensely popular among marketers due to its high results. People love to buy products that their favorite influencers or stars are using. When an influencer loved by many suggests some products or services, their followers want to try these products. For any business, the ultimate goal is to sell your product or service. Influencer marketing helps in achieving the final goal, it has been a part of marketing strategy by developers. Many Magento developers keep influencer marketing as a part of their marketing strategy. However, how to begin with a marketing strategy for influencers? What makes a perfect results-oriented influencer marketing strategy? Let’s find out:
Your influencer marketing goal
Apart from overall marketing goals, Magento developers will establish influencer goals to help businesses achieve the end result. To hire or partner with an influencer, brands must know what they want them to do. What is the ultimate motive of an influencer? For instance, to drive traffic and increase brand recognition, influencers can put up a story with a website link. While driving purchases, influencers can recommend their product, etc. So depending on the goal, an influencer marketing strategy is formed.
Select the type of influencer marketing to do
Magento development company will select the type of influencer marketing depending on your goals. There are different influencer marketing available based on marketing results or goals. Such as:
- Story: The influencer will put a story along with a website link for users to drive to the website.
- Discount code: Discount codes allow you to track influencer marketing and offer products at discounted rates to your customers.
- Affiliate partnership: Under this type of campaign, influencers will receive a commission every time a customer makes purchases from the brand website.
- Takeovers: influencers will become your marketers and post on your page.
- Giveaways or competitions: Under these influencers boost engagement by gamifying the post and allowing users to earn rewards in exchange for following the brand page, leaving comments, liking pictures, etc.
Depending on your marketing goals and budget, you can choose a campaign type.
Select your influencer
Now this is the most critical and careful part of influencer marketing strategy. Magento development company and marketing experts have to search for influencers that suit your brand value that aligns with your target audience. You cannot partner with an influencer who does resonate with your brand value. For instance, if you are a jewelry brand, and you are consulting an influencer with comedy content or sports content, it’s of no use. Their followers or audience will not align with your target audience. Moreover, when you are selecting the influencer, you need to know where their audience is. For instance, a micro-influencer popular in Chandigarh cannot promote to your brand audience in Mumbai. Therefore, you need to keep in mind these small details when selecting an influencer for your marketing.
Employ your strategy, analytics, and measure campaign
Once you know your influencer, partner with and plan with them about your campaign. Employ your marketing campaign as planned and now it’s time to measure. Measure and calculate how your brand is affected by a partnership with an influencer you selected.
Influencer marketing can be effective if done in the right way. So, as a marketing expert, and brand owner make sure you choose the right influencers, and campaign type to bring results for your brand.