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    May 22, 2023

Unlocking Headless eCommerce for Success

Have you ever heard the term “headless” for eCommerce? eCommerce is an important part of our life and is here to stay. Business owners design their platforms and upgrade them every day to provide a better customer experience. Shopify Plus has been offering many features and functions that allow merchants to provide top-class customer experience. Now! Headless eCommerce is a trend that gives a personalized touch to customer experience. 

What exactly is Headless eCommerce and how does it work? 

Headless eCommerce helps Shopify developers with more freedom and creates uniqueness for customers at touchpoints. The headless eCommerce separates back-end and front-end sections to give more freedom to work on for developers. Moreover, it gives merchants more control as they can sell their products and services anywhere without any development constraints. All in all, headless eCommerce eliminates traditional platforms which tie front-end and back-end. 

The Headless eCommerce work is as follows: 

To make headless eCommerce work, API is one of the important aspects. API- Application Program Interface is a link for the front-end and back-end in the Shopify platform for real-time information. 

API can help Shopify experts with multiple backend systems that help them control customer-facing content and various touch points on eCommerce stores. API or SaaS offers different tools for experts that they can use such as CMS- Content Management Systems, CRM- Customer Relationship Manager, DXP- Digital experience platform, and PWA- Progressive web apps. 

Features that you can find in Headless eCommerce compared to traditional eCommerce

As a Shopify expert, headless eCommerce and traditional eCommerce have the basic difference of link that traditional eCommerce provides between front-end and back-end. Apart from these, the features include: 

Customization and development cost

Shopify developers will get access and freedom for complete customization of eCommerce stores. Due to unlinking of the front and back end, which gives more features and flexibility for customization. Traditional Shopify platforms do not provide much flexibility, customization was limited for developers. The developers were having simplified tools, and templates to customize storefronts and payment options. With headless eCommerce the customizable boundaries have increased, now experts can even customize the URL structure. 

However, with customization comes efforts and development costs. The more your platform is customized by a Shopify development company, the more development cost it will add. 

Communication between front-end and back-end

Unlinking the back-end and front-end doesn’t mean they will not communicate. API will be used to fetch the data from the back end where products and collections are going to be managed. The headless eCommerce decouples front-end and back-end to provide customization freedom otherwise they will communicate to form a complete structure. 


Shopify’s headless eCommerce is a great way to create customized and more effective storefronts. With headless eCommerce Shopify platform will enhance its capabilities and provide better solutions to customers. It has a range of CMS- content management systems and solutions. Shopify experts can use headless from basic to Shopify plus pricing depending on the level of customization they need for the eCommerce store. However, as mentioned earlier, it will add to the development cost, so businesses need to compare their cons and pros to try headless eCommerce at Shopify.