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    May 22, 2023

Implementing eCommerce Tracking on Shopify

E-Commerce is flourishing in India day by day. Many influencers and brands have invested in Shopify as their favorite E-Commerce platform. In this article, we will look out for the benefits of Shopify and the power of GA 4. Let us dive deep into Shopify development company and its benefits. Keep reading to know more. 

What is GA4?

Have you ever heard of Google Analytics or its function? If not, Google Analytics is just like a tracker that engages the contents on the internet on the search engine according to its optimization and tracking. Google Analytics represents the insights of the contents uploaded on the internet. Google Analytics is a tool to address any kind of trends or functions with deeper insights and actions. 

In simple words, we can understand that Google Analytics is the heart of how one can brand and market their content over the internet, increasing the reach and engagement of the audience. 

For example, Google Analytics works as a newspaper company in a local town, spreading the news and awareness. In the first page headlines, only those news are displayed that are most popular and most discussed. 

Search Engine Optimisation and Google Analytics test the same. It takes out the most discussed and popular pages from the internet to display the audience desired results. 

Shopify Development Company Also works with Google Analytics to ensure that every product listed on Shopify is in the search engine for people to reach out better. GA 4 is the latest Google Analytics update that ensures that Shopify users are one of the most accustomed to SEO and other Metrics to meet the needs of their customers.

What Are The Steps To Implement E-Commerce Tracking In Shopify?

E-Commerce tracking in Shopify is not yet available in GA 4, but it can be easily available according to your location and nativity. If you cannot implement GA 4 in your Shopify, you need to wait a bit, as it will be available in all areas because of its good feedback and successful BETA program. Shopify developers aim for greater profits by implicating GA 4 on the shop websites.

Here are the steps to follow when implementing E-Commerce tracking in Shopify.

Step 1: Create a property on Google Analytics’ latest updated forum to ensure your website is registered and you are logged in to Google Analytics.

Step 2: Registration of Shopify in Google Analytics and ensure you are continuously logged in to track further information and insights.

Step 3: you need to test your Shopify and Google Analytics by putting in codes and tracking after some days when Google is notified of your presence in their crawler.

Step 4: You will easily get your results after 15 to 10 days and get all the insights.


That time is changing; it is no surprise that everything is changing and being updated to new versions. Shopify experts from all over the world are very expectant of the new Google Analytics update.