The Pros & Cons Of Shopify Plus

Shopify is one of the best platforms that allow businesses to create a standalone eCommerce store using their domain name, they offer you a platform to create your own website. You can create your eCommerce store from their existing design templates, or you can build your store from scratch. However, just like any other platform, Shopify has its pros and cons, understanding them will help you select the best platform for your eCommerce store. 

Advantages of using Shopify Plus

These are some of the main reasons that make Shopify Plus is the best platform:

• Simplicity: One of the main reasons many people use Shopify Plus is the simplicity offered by the platform, the users do not have to go through tons of technicalities or tech knowledge to maintain the website or create. If you have a basic understanding and want to start with a beginner template, you can easily create an eCommerce store on Shopify. This allows business owners to focus on other aspects of the business. 
• Variety of themes: Shopify offers a wide range of themes to create e-Stores, you can make your website look visually appealing to customers which gives a competitive advantage as the aesthetics can attract customers to your platform. The better website you have, the higher the user experience you will offer. Moreover, these themes allow you to personalize your platform according to your business niche. There are several themes created for a different business niche such as art, food, fashion, furniture, cosmetics, jewelry, tech, etc. 
• App Store: App store is another advantage of using Shopify which allows businesses with flexibility. If you want to scale or you want to add new functionality to your eCommerce store, you can easily incorporate it. Shopify will give you access to more than 1200 apps and plugins that will help you improve and streamline your business process. Features like a shopping cart, payment options, inventory management, accounting, shipping, and more can be added to your eCommerce site. Moreover, Shopify allows you to start from scratch if you want to create a custom-made store. 

Disadvantages of Shopify Plus

Despite the advantages, there are a few disadvantages of Shopify such as: 

• Cost: Shopify is not free, you need to start your monthly, or yearly subscriptions to run your platform. Moreover, if you want to use add-ons or apps for additional functionality, and advanced themes you might have to pay extra. Small businesses that do not have any profit or are just going to start their business might not have enough money to invest in subscriptions and Shopify Plus developers. 
• Limited customization: Although Shopify offers you great customizable options, however, there are still some functions or features of the standalone website that cannot be incorporated into Shopify as the coding doesn’t allow it. Some of the competitors of Shopify have more options to customize with complex coding. 

These are some of the advantages and disadvantages of using Shopify, although the pros outweigh the cons, you can select according to your business requirements.